Strategic Brand & Design Consultancy Crafting Experiences through Storytëlling.

Where innovation meets storytelling, turning ideas into dynamic, immersive experiences that bring brand stories to life.

artëll is a strategic consultancy specialising in brand strategy and design for the built environment. I craft innovative and imaginative solutions that drive success through activated experiences for People, Places, Products, and Programs.

  • Crafting personal, emotionally resonant experiences with a human-centered design approach.

  • Transforming spaces into immersive environments that inspire collaboration and innovation.

  • Crafting tangible solutions for brand identities, including logos, visual systems, packaging, design elements, and creative content.

  • Developing programs through storytelling and strategic engagement to support culture and build community.

Projects

  • Benefit Headquarters

    STRATEGY. DESIGN. ACTIVATE. MANAGE.
    Sydney, Australia

    Story

  • Barmilano Restaurant & Bar

    STRATEGY. DESIGN. ACTIVATE. MANAGE.
    Sydney, Australia

    Story

  • Connect Hearing Retail Stores

    STRATEGY.
    Australia-wide

    Story

  • Soul Pattinson Headquarters

    STRATEGY.
    Portfolio Project
    Sydney, Australia

    Story

  • Jones Lang Lasalle Headquarters

    STRATEGY. ACTIVATE.
    Portfolio Project
    Singapore, Singapore

    Story

  • Winten Property Group Headquarters

    STRATEGY. ACTIVATE.
    Portfolio Project
    Sydney, Australia

    Story

  • Virgin Active Health Clubs

    STRATEGY. ACTIVATE.
    Portfolio Project
    Sydney, Australia

    Story

  • Telstra Headquarters

    STRATEGY. DESIGN. MANAGE.

    Portfolio Project
    Sydney, Australia

    Story

  • Atlassian Headquarters

    STRATEGY. DESIGN. MANAGE.
    Portfolio Project
    Sydney, Australia

    Story

  • King & Wood Mallesons Headquarters

    STRATEGY. DESIGN. MANAGE.
    Portfolio Project
    Sydney, Australia

    Story

  • City Of Sydney – Smart Art Plaque

    STRATEGY. DESIGN. MANAGE.
    Portfolio Project
    Sydney, Australia

    Story

  • Macquarie Group Headquarters

    STRATEGY. MANAGE.
    Portfolio Project
    Sydney, Australia

    Story

  • Matthew Knight Basketball Arena

    STRATEGY. DESIGN.
    Portfolio Project
    Portland, Oregon, USA

    Story

  • Atlanta BeltLine Signage & Wayfinding Program

    STRATEGY. DESIGN.
    Portfolio Project
    Atlanta, Georgia, USA

    Story

  • Stern School of Business at New York University

    STRATEGY. DESIGN.
    Portfolio Project
    New York, New York, USA

    Story

  • Intrepid Sea, Air & Space Museum

    STRATEGY. DESIGN.
    Portfolio Project
    New York, New York, USA

    Story

Services

Brand Strategy & Research

Define your brand’s unique identity and market position through comprehensive research and strategic development. We create positioning and messaging frameworks that align with your business objectives, continuously refining strategies to enhance the brand experience and ensure team alignment.

Customer Experience (CX)

Craft personalised experiences by blending creativity, empathy, and storytelling. Through research, journey mapping, and prototyping, we transform spaces into meaningful interactions. Using CX strategy principles, we analyse customer data and set clear objectives to meet evolving needs.

Visual Identity

Develop a cohesive visual and verbal brand language that captures your essence and resonates with your audience. From distinctive brand identities to comprehensive design systems, we ensure consistency across all touchpoints for a strong, unified brand presence.

Experiential Design

Bring your brand to life through immersive physical environments. We integrate brand-driven interiors, experiential design, and activation strategies to create multisensory experiences that reflect your identity and values, enhancing the customer experience.

Stay Connected to artëll’s Stories.

Email: ellen@artellcollective.com
Phone: +61 (0) 449 977 166

A Glimpse.

Services

Brand Strategy & Research
Customer Experience
Visual Identity
Experiential Design

Location

Sydney, Australia

Clients 2024

Barmilano Restaurant
Benefit Cosmetics
Connect Hearing

Story

Creative Storytelling
Human-Centered Design
Activated Environments
Multidisciplinary Approach