Atlanta BeltLine
Portfolio Project
Designer Perkins+Will
Size 35 km
Photography Courtesy of Perkins+Will
Services
• Research & Site Analysis
• Vision Workshops
• Customer Journey Mapping
• Signage & Wayfinding
• Guidelines
• Prototypes
The Atlanta BeltLine revitalised underutilised railroads into a 35 km trail that connects Atlanta’s neighbourhoods, schools, cultural centres, and shopping areas.
Following extensive research and site analysis, the wayfinding and signage design incorporated weathered steel to reflect the natural environment and historical railroad aesthetics.
The project featured architectural train hubs, district signs, educational plaques, trail markers, and placemaking elements. This comprehensive system unified the trail’s visual identity and established guidelines for future expansions.
Created during the role of Senior Project Designer at Perkins+Will, Eva Maddox, Branded Environments.