Located at 50 Martin Place in Sydney, the Macquarie Group Headquarters was reimagined within an iconic heritage-listed building, evolving from a historic banking chamber to a global financial centre.

A newly fitted glass dome rooftop, reflecting the building’s heritage, inspired the placemaking and signage design with its transparency and curvature. Key to the project was achieving brand recognition through thoughtful signage and wayfinding.

Our naming strategy introduced Elizabeth Street as the new address, marked by a brass archway. The rooftop identity serves as a beacon, symbolising Macquarie Group’s presence. Graphics and signage seamlessly blend historical elegance with contemporary visual elements.

Created during the role of Head of Branded Environments at Houston Group.