Services encompass every phase of your brand’s journey—from strategy and design to management and overseeing construction.

Leveraging over 20 years of experience, artëll crafts solutions that activate brand environments.

Ellen’s approach encompasses Brand Strategy & Research, Customer Experience, Visual Identity, and Experiential Design. By analysing audience behaviours and aspirations, she creates tailored strategies that enhance value, align with market perception, and build brand loyalty.

Her process includes assessing current status, defining mission and vision, and strategic prioritisation. Through vision workshops, concept development, and design implementation, Ellen ensures client objectives are met. She also manages resources, engages stakeholders, and oversees client briefs, budgets, and team collaborations to uphold high standards.

Services

  • Brand Strategy & Research

    I conduct comprehensive brand research and benchmarking to create a strong strategic foundation. This involves defining the brand’s vision, values, and goals, then using these insights to steer the design direction. I develop and implement strategies that align with business objectives, crafting narratives that ensure consistency across projects and align project teams effectively.


    Deliverables:

    • Audit, Research, Analysis

    • Brand Strategy & Positioning

    • Storytelling Frameworks

    • Vision Workshops

    • Brand Performance Monitoring

  • Customer Experience (CX)

    I craft personalised experiences through research and journey mapping, focusing on creativity, empathy, and storytelling. My approach guarantees impactful emotional responses and includes designing intuitive wayfinding systems. I also incorporate community-focused elements and activations aligned with local events to foster social interaction and enhance the overall experience.


    Deliverables:

    • Customer Journey Mapping

    • Personas & Pain Points

    • Service Design Frameworks

    • Prototyping and Testing Solutions

    • Experience Performance Tracking

  • Visual Identity

    I craft a cohesive visual and verbal language that captures the essence of your brand. This includes developing distinctive brand identities, creating comprehensive design systems, strategic naming, and producing creative content. I ensure consistency across all touchpoints, from digital platforms to physical spaces, to build a strong, unified brand presence that stands out in the market and communicates the brand’s message.


    Deliverables:

    • Verbal & Visual Identities

    • Brand & Style Guidelines

    • Corporate Communications

    • Printed Collateral

    • Brand Campaigns

  • Experiential Design

    I design immersive environments that bring brand narratives to life. This includes defining spatial layouts, integrating brand elements, and creating multisensory experiences. I guide interactive features and technology integration, focusing on user comfort, cultural context, and sustainability throughout the design process. Each environment is tailored to evoke the desired emotional response and foster meaningful connections.


    Deliverables:

    • Spatial Planning

    • Brand-driven Interiors

    • Graphics & Exhibition Design

    • Brand Activation

    • Signage & Wayfinding

Delivery

  • Uncovering insights through research, workshops, and collaborative vision sessions to inform strategic decisions, develop structures, processes, and approaches, and align project team direction. 

    This phase establishes the foundation for compelling narratives and key opportunities. It ensures a thorough understanding of objectives and sets the stage for successful execution.

  • Transforming concepts into imaginative and effective solutions that align with brand objectives. This phase encompasses architecture, interior design, graphics, wayfinding, and the latest technology. 

    Focus is on storytelling and creating vibrant environments that embody the brand's essence and enhance user interactions. Emphasis is on iterative development and creative problem-solving.

  • Refining and finalising designs through rigorous testing, iteration, and close collaboration with the interiors team on FF&E, as well as cross-functional teams and third-party suppliers to ensure high-quality outcomes. 

    This stage emphasises pushing innovation and integrating feedback for continuous improvement. It involves meticulous attention to detail and adjustments to meet evolving project needs.

  • Bringing projects to fruition with precision, overseeing implementation, and ensuring seamless integration and adherence to timelines and quality standards. The goal is to achieve successful execution and measurable results. 

    This phase includes managing budgets, coordinating with stakeholders, and delivering on the promised vision.

Stay Connected to artëll’s Stories.

Email: ellen@artellcollective.com
Phone: +61 (0) 449 977 166