Virgin Active was re-imagined to focus on holistic health and wellness, transforming the workout experience into a visceral journey. Our design, guided by the '7 Dimensions of Wellness,' features a welcoming music lounge, personalised services, and a gear-up zone with pre-booked booths.

Natural finishes and plants enhance air quality and concentration, while corridor colours shift from warm to cool to align with circadian rhythms. The integration of technology, programs, and music creates a polysensory experience that elevates overall wellbeing.

Created during the role of Design Strategy Director at Endrim Consulting.