Story

Founded and led by Ellen Young, artëll specialises in brand research, strategy, and design for the built environment and beyond.

Ellen focuses on crafting emotional connections through brand identity, messaging, and values for people and businesses, while enhancing the design and visual aspects of places, products, and programmes.

To communicate a brand’s story, Ellen’s approach merges research, strategy, and design to ensure both aesthetics and functionality resonate with target audiences. She transforms brands with solutions that create opportunities for connection, shape culture, and strengthen communities.

A human-centred design approach blends strategy with creativity to enhance emotional connections. Compelling narratives and strategies foster engagement, loyalty, and long-term value, driving brand success by strengthening relationships.
Spaces are transformed into immersive environments that reflect and enrich inhabitants’ culture and values. Innovative strategies inspire collaboration, improve productivity, and strengthen community connections, enhancing wellbeing.
Brand kits, including logos, visual systems, packaging, and signage, are crafted to ensure a cohesive identity. Each element aligns with core values, balancing aesthetics and functionality to enhance brand recognition.
Strategic initiatives are developed to amplify brand presence and foster culture. Flexible activation strategies, including events and pop-up activations, ensure consistency and engage audiences in meaningful ways to create lasting impact.

Method

Tëll It:

Storytelling guides the user’s journey and creates meaningful connections. Blending research, we craft authentic narratives aligned with your goals. Brand integration reflects your identity throughout, deepening emotional connections and boosting engagement.
Shape It:

Human-Centred Design focuses on understanding behaviours and emotions to create experiences that resonate with your brand. By fostering positivity, connection, and inclusivity, it shapes spaces that inspire through emotional impact, cultural context, and community interaction.
Experience It:

Activating Environments blends spatial design, brand identity, sensory engagement, and interactive elements. Integrating technology and wayfinding enhances the journey, creating immersive spaces that balance creativity, functionality, comfort, and inspiration.
Unite It:

Multidisciplinary Approaches ensures cohesive projects through collaboration with architects, interior designers, project coordinators, and clients. Expertise across health, wellness, hospitality, commercial, retail, education, and mixed-use sectors ensures every element aligns.