Blending imagination and innovation to create activated experiences.

Story

Founded and led by Ellen Young, artëll specialises in innovative brand strategy and design for the built environment and beyond.

As a Brand Strategy and Design Consultant, Ellen focuses on crafting emotional connections through brand identity, messaging, and values for people and businesses while emphasising the design and visual aspects of places, products, and programs.

Her approach integrates strategy, storytelling with design, ensuring that both aesthetics and usability resonate with target audiences. Through these innovative solutions, Ellen transforms brands, creating meaningful experiences that cultivate connections, shape culture, and strengthen communities.

My human-centered design approach blends strategic foresight with creative methodologies to understand behaviours and aspirations, enhancing emotional connections.
I lead in crafting compelling narratives and strategies that resonate with diverse audiences, fostering engagement, building loyalty, and consistently adding lasting value to the brand experience. By focusing on individual and collective needs, I ensure that every design decision strengthens relationships and drives positive outcomes for both the brand and its community.
I transform spaces into immersive environments that reflect and enrich the values and culture of their inhabitants. By integrating trend analysis, vision sessions, and innovative design strategies, I shape the direction of our design work.
These designs are built to inspire collaboration, improve productivity, and strengthen community connections, all while supporting daily operations and enhancing wellbeing. I also focus on creating destinations that are relevant and atmospheric, leaving a positive impact on surrounding communities.
I develop tailored solutions for brand kits, including logos, visual systems, packaging, signage, and brand-driven design elements. These solutions are strategically aligned to boost brand presence, ensure cohesive visual identity, and effectively communicate core values.
Through a meticulous design process, I balance aesthetics and functionality, ensuring each product meets market needs and enhances brand recognition. My approach emphasises innovation and quality, creating distinctive products that stand out and resonate with audiences.
I create and manage strategic initiatives that amplify brand presence and foster culture within corporate settings. Through flexible activation strategies, including scheduled events and pop-up activations, I ensure brand consistency and relevant engagement.
These initiatives enhance employee satisfaction, promote collaboration, connect with local communities, and deliver measurable impact while collaborating with third-party suppliers. I focus on creating memorable experiences that reinforce the brand's values and leave a lasting impression.

Methods

Tëll It: Innovative Storytelling

Storytelling is central to experiential design, guiding the user’s journey and creating meaningful connections. By synthesising extensive research, I craft narratives that are authentic, compelling, and strategically aligned with your goals. Brand integration ensures your brand’s identity is seamlessly reflected throughout the experience, enhancing emotional connection and overall engagement.
Shape It: Human-Centred Design

Understanding behaviours, aspirations, and emotions is key to designing experiences that align with your brand and resonate deeply. My human-centered design approach fosters positivity, connection, and meaningful rituals, creating a genuine sense of belonging. Considering emotional impact, cultural context, and community interaction, spaces are designed to engage and inspire.
Experience It: Activated Environments

I design and build tailored solutions that exceed expectations, incorporating principles like spatial design, brand integration, sensory engagement, and interactive elements. Technology and intuitive wayfinding enhance the user journey, creating immersive and flexible spaces that blend creativity with functionality.
Unite It: Multidisciplinary Approach

Through collaboration with diverse experts, I deliver holistic projects where every aspect aligns seamlessly. This multidisciplinary approach ensures a cohesive, impactful experience that engages users and creates lasting connections. By integrating varied perspectives, I solve complex challenges and elevate the design process, ensuring every detail is unified.