The Stern School of Business at New York University (NYU), located adjacent to Washington Square Park, is one of the world’s oldest and most distinguished business schools.

We integrated the brand into community spaces with large-scale graphics reflecting NYU’s identity as 'Confident,' 'Energetic,' and 'Collegiate,' incorporating iconic New York City imagery. Signage and wayfinding were designed to enhance navigation.

The renovation unified three architecturally distinct buildings, enhancing lobbies, corridors, and breakout areas. Glass brick skylights were added to basement levels, introducing light and emphasising connectedness and transparency while maintaining the campus’s prestigious image.

Created during the role of Senior Project Designer at Perkins+Will, Eva Maddox, Branded Environments.