Atlassian
Client Experience
Portfolio Project
Designer BrandCulture
Interiors Hassell
Size 12,000 sqm
Photography Courtesy of BrandCulture
Services
• Brand Strategy
• Customer Journey Mapping
• Storytelling Framework
• Signage & Wayfinding
• Environmental Graphics
• Prototypes, Install & Manage
Atlassian's Sydney Headquarters was renovated to support growth, reflect the brand’s identity, and energise the workplace. We preserved the site’s heritage and creatively applied printed materials to tiles without altering the underlying surfaces.
We enhanced the brand experience and navigation on both client and working floors. Drawing inspiration from Gamification and Digital Life, we reinterpreted famous artworks in pixel art, creating a playful, gallery-like environment.
The corridors feature pixelation-inspired graphics with over 5,000 squares of colour on Yupo Octopus Synthetic Suction Paper, transforming heritage walls into dynamic canvases that celebrate leading-edge thinkers.
Created during the role of Creative Director at BrandCulture.