Telstra's brand evolution transformed its products, services, and customer experience into a vibrant celebration of diversity. Located at 400 George Street, Sydney, their headquarters was the first to bring this new brand strategy to life, infusing dynamic colours throughout the space.

We designed elements in the lobby and 14 productivity levels to reflect Telstra's Future Ways of Working (FWOW) program. The design embodied Telstra's vision of 'creating a brilliant connected future for everyone,' enhancing brand awareness.

Private phone booths were reimagined as gallery spaces showcasing technological advancements from past to future. Multi-coloured dichroic film and anodised aluminium signage were crafted to be both functional and distinctive.

Created during the role of Creative Director at BrandCulture.