The Brand Experience Strategy and Design for Benefit's new Sydney headquarters celebrates the rich history of the American cosmetic company founded by twin sisters Jean & Jane Ford. Inspired by San Francisco in the 1970s—a vibrant hub of eclectic style—the design embraces this spirit, embodying Benefit's bold, trailblazing attitude, and sisterhood.

In collaboration with Moya & Co, we created a sophisticated arrival area featuring a bespoke lounge that seamlessly blends elegance with functionality, complemented by a raised floor to elevate the beauty bar experience. The modern boardroom, central kitchen, and open-plan workspaces radiate confidence, creating a dynamic and collaborative environment for employees and clients.